Objections to Design #3 (Priorities)

“Design is expensive.” (AKA: “Design isn’t my priority right now.”)

Design is the first impression your clients receive. It’s something that represents the core of your business. If you feel that is something that doesn’t warrant consideration, and you’re happy with what you’ve got, then good on you. If you’re looking to impress your leads with professional and consistent visuals, then you may want to consider hiring a professional.

Compare your brand to your competitors and pretend you’re a first-time client: would you hire yourself? Without a good first impression, you have to work that much harder to grow the same client-base. Having a design to match the quality of your product is an investment.

If you want to impress your customers from the beginning, hire someone who will take the time to represent your best face to your customers: get in touch with me!

Tip: Function over Form

One of the most difficult parts of my job as a designer is balancing my tendency to make pretty, useless things with the need to actually communicate my client’s message.

I love decorating my spaces with attractive things. My electronics all have beautiful skins or cases (most from nuvango.com), my walls are covered with art (any more and it would become unattractively cluttered!), my ears and hands and neck often display lovely jewellery (usually unmatched pairs, because life is short!)… that’s right: my ears, hands, and neck are “spaces”. And when I make a design, sometimes I have to pull back on the pretty, so that the message comes out clear.

So if you spend money on a designer, try to find one who will make their functional pieces attractive, but if you have to choose one over the other, function is more important.

Choose function over beauty, folks. This applies to all kinds of things! Life partners, books, houses, kitchens, cars… I mean, if your car runs smoothly, but looks like a piece of junk, you’re better off than all those people out there whose cars look fine, but are actual pieces of junk inside!

Have you run into any design piece that didn’t get its message across because it was too busy being pretty? Have you had the misfortune of beautiful design that hasn’t got any results? Give me a call!

Objections to Design #2 (You Yourself)

“No one can understand my business like me, so a graphic designer could never properly represent my business.”

You’re not looking for someone to run your business, but to communicate it to your market. I can do that. Professional designers are trained to dig into your business to find out what you’re all about, and then look at you from your client’s perspective.

I spend quite a bit of time learning about your business before I ever set pen to paper (or mouse pointer to screen), and then I try to provide an outside perspective that will most closely represent your customer’s experience.

I am trained to listen to your desires and ask the right questions to determine your NEEDS. Even though you know your business inside out (and I probably never will), your customers don’t. Sometimes an outside perspective will help you see the business from your customers’ perspective, enhancing the customer experience.

If you want to spend more time working on growing your business and to hire someone who will take the time to learn about what you want to represent to your customers, get in touch.

Objections to Design #1 (Me Myself)

“I’m creative! I can do it myself.”

While it’s my firm belief that everyone is creative, there are several reasons why hiring someone else could be better.

1. It’s good to have an outside perspective, a second opinion, or a consumer’s viewpoint.
2. You are busy doing what you’re best at: running and growing your business. Proper design requires many iterations and a fair amount of thought time.
3. Creativity is one aspect of what goes into design, but do you also have the technical skills and know-how to implement and disseminate your idea? Can you take your sketch and make it into a logo? Can you explain why you want to use certain colours? How to prepare the files for your printers or web designers? The benefits of vector over raster (or vice-versa)? RGB vs CMYK?

If you have the know-how, skills, time, and second opinions, then by all means, what are you doing here? Go design! If not, give me a call.

Link Wednesday – September 2015

Evolving the Google Identity
Takeaway: If you haven’t seen it yet, check out the new Google logo. I didn’t like the it at first, because the old one is so recognizable and classy, but their process is well reasoned (as is most of their business) and the last part of the article is fascinating: the file-size of their new logo is able to be smaller than the file size of their old logo (meaning it uses less bandwidth). Cool!

Why Following Up Will Lead to More Opportunities In Your Life – Red Lemon Club
Takeaway: A great article on followup timing. Don’t follow the “dating” rules (making them wait so you don’t seem too eager). Followup is a lot of work, but if you do it right, you can turn everyone into a lead or opportunity. “If you have a product or service that is well-suited to someone and can potentially improve their lives, it is your duty to get it in front of them.”

I Am Not a Graphic Designer – Mark Busse
Takeaway: Graphic Design isn’t all about graphics anymore, but the purpose behind those graphics. Should we change out titles or the world’s understanding of graphic design? I choose the latter.

How Much Does Brand Identity Cost – Ian Vadas
Takeaway: Here’s a wonderful look at someone else’s pricing in the industry and a good idea of what goes into a design. Very similar to mine (I mostly work with Solopreneurs and Small Businesses).


What have you been reading lately? Share interesting insights in the comments!