Entries by jessalyn

What Is a Graphic Designer?

This is probably not something you’ve lain awake pondering (unless you’re a graphic designer yourself: hi!), but what, exactly, is a graphic designer? Is a graphic designer a fancy word for an artist? Are we just typography geeks and colour nerds? Do we have training? “What does a graphic designer do?” Graphic designers take strategies, […]

Objections to Design #4 (Budget Design)

“Getting a logo online is so much cheaper!.” (AKA: I’m going with Fiverr/Elance/99designs, etc.”) Cost is always a hot button for people, and there’s nothing wrong with wanting to save money. Some companies end up with fantastic results from whichever online service they’ve used. That’s not always the case: most often, you get what you […]

#InkTober Wrapup

Phew! What a month. Making a (relatively) complete drawing (almost) every day is a lot of work! But it was fun, and I only missed one day. My next challenge is the #PiBoIdMo (if you’ve ever heard of NaNoWriMo, the month where writers try to finish a first draft of a book in a month, […]

Link Wednesday – October 2015

What the Color of Your Logo Says About Your Company? and What Does the Color of Your Logo Say About Your Business? – Entrepreneur.com Takeaway: Two great articles about brand colouring and colour theory as well as a bit about brand recognition. Just as painting a bedroom red is often a bad idea for restful sleep, using a […]

Objections to Design #3 (Priorities)

“Design is expensive.” (AKA: “Design isn’t my priority right now.”) Design is the first impression your clients receive. It’s something that represents the core of your business. If you feel that is something that doesn’t warrant consideration, and you’re happy with what you’ve got, then good on you. If you’re looking to impress your leads […]

Tip: Function over Form

One of the most difficult parts of my job as a designer is balancing my tendency to make pretty, useless things with the need to actually communicate my client’s message. I love decorating my spaces with attractive things. My electronics all have beautiful skins or cases (most from nuvango.com), my walls are covered with art […]

Objections to Design #2 (You Yourself)

“No one can understand my business like me, so a graphic designer could never properly represent my business.” You’re not looking for someone to run your business, but to communicate it to your market. I can do that. Professional designers are trained to dig into your business to find out what you’re all about, and […]

Objections to Design #1 (Me Myself)

“I’m creative! I can do it myself.” While it’s my firm belief that everyone is creative, there are several reasons why hiring someone else could be better. 1. It’s good to have an outside perspective, a second opinion, or a consumer’s viewpoint. 2. You are busy doing what you’re best at: running and growing your […]

Link Wednesday – September 2015

Evolving the Google Identity Takeaway: If you haven’t seen it yet, check out the new Google logo. I didn’t like the it at first, because the old one is so recognizable and classy, but their process is well reasoned (as is most of their business) and the last part of the article is fascinating: the file-size of their new […]