This is a bit tongue-in-cheek, but this flow chart works through some common objections to using a professional designer to develop your brand or to re-brand.
“I’m creative. I can do it myself!”
“No one can understand my business like I can.”
“Design is expensive.” (AKA: “Design isn’t my priority right now.”)
“Getting a logo done online (Fiverr/Elance/99designs (etc!)) is so much cheaper.”
“My friend/relative (etc!) can do it for free.”
Do you need a professional designer? Send me a note and we can decide together.