Why hire a professional designer?
Because a graphic designer will save you time by doing your design right the first time. I learn about your business and provide an outside perspective that will most closely represent your customer’s experience. And while you probably have good ideas, you don’t likely have all the skills, time, or inclination necessary to complete those ideas. You also want to confirm that those ideas help you reach your business goals.
What should you consider before hiring a designer?
Even if you decide not to use me, here are some things to consider when hiring a professional designer:
- Portfolio: Be sure to check out some of their past work (mine is here). Does their style match your vision?
- Artistic Range: Does their past work prove that they are capable of variety within their style?
- Flexibility:Are they willing to consider your ideas as valid, not just impose their own ideas without considering your expertise in your field? Can you bounce ideas off of them?
- Collaborative-Minded: Will they work with other professionals you’ve hired?
- Reliability: Will the work be done when they say it will be?
- Personality: Do you like them? Can you work with them?
- Education: Some self-trained designers are fantastic! Some aren’t).
- Price: Can they fit into your budget?
What is the cost of choosing a professional designer?
This is the question on everyone’s mind, and it’s unfortunately a very difficult one to answer without knowing more about your needs. Please keep in mind that I can generally work to fit into most budgets.
That being said, I will offer a general idea, based on average factors:
- A standard branding project takes about a month, includes a design brief, logo, business card, letterhead, and templates for you to use that letterhead (excluding printing) would cost around $2500.
- A basic collaterals project takes about a month (with logo design already completed, and writing and photos provided) includes a brochure, poster, post card, web icon set, and display banner (excluding printing) would charge around $3500.
These factors go into making a proposal: timeline, how much forethought you have put into the work, quality and completeness of writing and photography, and strategy and market research you already have completed.
Finally, if you have a design budget, please be prepared to disclose it to your designer.
How long does it take to design your item?
Timeline for a project is based on several factors, including how much thought you’ve already put into the design, if you have content (writing, photos, etc.) ready, how final your preparations are, how many decision-makers need to approve the design, and what your deadline is.
To give you an idea, here are a few basic timelines (upon receipt of a signed contract and/or deposit):
- A logo design will take approximately one month.
- A brochure design can take between one week and a month.
- A business card (if you have a logo) can be turned around in a week.
Tight deadlines can often be accommodated, but know that rush surcharges usually apply.
Working with a Jessalyn King
What makes me different?
- skilled in traditional and digital art forms;
- a trained communicator and writer with a background in marketing and an interest in photography;
- appreciative of the need for balance between words and pictures; and
- a collaborative minded person: I love working together with other creatives to unite your brand.
What is my design process?
I first meet with you to determine who you are as a business owner, what your business is about, where you want it to go, and how you’re planning to get there. This initial meeting will determine what kind of design you need and give me a good feel for the style that will best reflect your company and resonate with your clients. Within a few days, you will receive a proposal for your project outlining estimated scope, cost, and timeframe. Once you provide me with the All Clear, I start sketching and send you several concepts. After discussion, I either send you further concepts, or refine the first ideas. Once we’ve settled on a direction, the rest is refinement and a bit of back and forth until we’re both happy with the outcome. Then, to create a cohesive image, I either liaise with whoever will be taking the next steps (your chosen web designer, printer, etc.), or simply recommend my favourites.
How are my payments structured?
I generally charge a 30-50% deposit before I begin the design work. I charge the rest upon completion of the project. I am willing to discuss payment plans if you’d rather pay the final amount over period of time after completion.