“No one can understand my business like me, so a graphic designer could never properly represent my business.”
You’re not looking for someone to run your business, but to communicate it to your market. I can do that. Professional designers are trained to dig into your business to find out what you’re all about, and then look at you from your client’s perspective.
I spend quite a bit of time learning about your business before I ever set pen to paper (or mouse pointer to screen), and then I try to provide an outside perspective that will most closely represent your customer’s experience.
I am trained to listen to your desires and ask the right questions to determine your NEEDS. Even though you know your business inside out (and I probably never will), your customers don’t. Sometimes an outside perspective will help you see the business from your customers’ perspective, enhancing the customer experience.